Publication date: 28 February 2026
The latest move follows another senior appointment in China last year. In April 2025, LVMH named Daniel DiCicco president and chief executive of Louis Vuitton Greater China, in what was widely seen as a push to strengthen local management. DiCicco previously held senior positions at Apple, Sony Music and Coach, bringing cross-industry and digital experience to the role.
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"He was so good," she says. "We really enjoyed it, but we when he first came on we didn't know who he was. Then I found out on TikTok afterwards when I was searching who the supports were."
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